Welcome | Sunshine Specialties 2017


Michael G. Iannotti

Michael has over 30 years of diversified sales, marketing, and management experience with major manufacturers, Kimberly Clark, Swift & Company, Richardson-Vicks Mass Market and Natural Products Division, (Mill Creek, Plus Vitamins, and Tigers Milk), and Proctor & Gamble within the Mass Market and Natural Products Industry contacting distributors, headquarter accounts, and retailers. His experience as Vice President of Sales & Marketing offered him the opportunity to manage and motivate people through direct supervision and a broker network.

For nine years Michael developed and successfully managed a national broker network in the Natural Products Industry. He has also worked with importers and exporters to help them build and expand their distribution network. He has been a part of the Sunshine Specialties growth since the company started in 1991.

Michael has the responsibility for all the major distributors and retailers in Southern California, including but not limited to the arrangement, implementation, and follow through on all marketing programs.

Jessie Langford - Grocery

Territory - Los Angeles, & Central Coast California

Jessie Langford began working with Sunshine Specialties in 1999, as a Territory Sales Manager in Orange County. She is now based out of Los Angeles and is managing the Los Angeles and Central California territories.

Jessie possesses a keen knowledge and understanding of natural products which includes vitamins, supplements, cosmetics, body care as well as grocery. She is a very energetic sales rep, who stays up to date with the current market trends and products to keep her accounts informed and competitive. She has gained respect and developed a strong rapport with manufacturers, distributors and customer accounts.

Adena Murrey - HABA

Territory - San Diego, Riverside, & the  California Desert

Adena Panella Murrey has grown up in the natural foods industry. Being raised vegetarian her whole life, and watching her parents Diane and Tom move forward with the industry as it grew and changed has made her learn a lot.

Attending Natural Foods Expo West since she was seven years old, Adena has become quite familiar with natural food companies both young and old. Believing in the industry and supporting the products has been something she does and will continue to do her whole life.

Starting off at the deli at Jimbo’s… Naturally in Del Mar while in high school, and then moving into product demonstration for various companies,  Adena then worked alongside her mother, learning the life of a broker, dealing with buyers, and helping set up new accounts while completing college.

Adena graduated in 2004 from San Diego State University with a degree in Communication with an emphasis in Marketing and Advertising. She felt the natural products industry would be the perfect fit for her and has now been with Sunshine for 10 years. She looks forward to learning even more while helping to further an industry that she holds so dear to her heart.

Sunshine Specialties Brokerage | Team:

Lynn O’Neill - Grocery

Territory - San Diego, Temecula, CA Desert

Lynn has been with Sunshine Specialties since 1997.

She calls on Whole Foods, Sprouts, Jimbo's, Sprouts independents, Barons, Frazier Farms, Ocean Beach People's Co-op, Windmill Farms, Boney's, Keil's, Major Markets, Organic Roots, Center Market, Cream of the Crop, Krisp, Seaside Market and others.

Lynn is able to respond quickly to retailer and vendor needs with creative solutions and excellent follow-through, enabling her to continue building a solid reputation in the San Diego market.

"I love this industry and my buyers. It's been such a joy to help bring healthy and organic products to the shelves, year after year."

Donna Busher - Office Manager

Donna has been with Sunshine Specialties since 2008.

Duties include:

Distributor HQ-Natures Best

Retail HQ- Whole Foods Markets and Mother's Markets

Administrative- new item paperwork, promotions, sales team support and vendor liaison.

David Caplan- Grocery & HABA

Territory - Arizona

David has worked for 26 years in the Natural Health Industry, 15 years in retail, the last 12 years as a broker for the Arizona territory.

Laura Lewis - HABA

Territory - Los Angeles, California

Laura joined Sunshine Specialties in 2009 as a part time assistant to the Los Angeles Territory Grocery Sales Representative-- in 2010 she became a HABA Territory Representative.

Prior to joining Sunshine, Laura had a multi-faceted career, with significant client and sales experience.

During a five year period beginning in 2005, she was the Co-Owner/Founder of Foxey’s Bake Shop and was responsible for the day to day operations of the Company. This experience gave her access and exposure to the leading distributors, and many retailers across the US. This experience has been invaluable in handling Sunshine Specialties sales needs. Laura received her Paralegal’s Certification in 1980 from Glendale College of Legal Arts and married shortly thereafter, taking time off to raise a family.

In 1991, she took an avid interest in her children’s education and by 1992 she and two friends had purchased an existing (failing) school, changed the name and curriculum and added to the existing staff and faculty. Laura served as the Vice Principal until 1995. In 1995 Laura completed an extensive business program at a Private College in Los Angeles California. She used this degree along with her previous legal knowledge to expand the private school.  She was responsible for doubling the physical size of the school and student enrollment.  The school won several awards under her leadership, and gained notoriety in the community. Laura left the school in February 2004 to start another business in the Natural Food Industry. Today, Laura enjoys working for Sunshine Specialties, and uses her experience to increase the awareness and shelf presence of the SS HABA lines in Natural Food stores across Los Angeles, Ventura and Santa Barbara Counties.

Jillian Pretzel - Grocery

Territory - Orange County, Riverside & the California Desert

Jillian Pretzel has been with Sunshine since April 2015 for the Orange County, Riverside, and Palm Springs territory. She got her bachelor's degree from the University of Redlands, and now lives in Irvine.

Kathleen Fernandez - Grocery & iPads

Territory - Los Angeles

Kathleen started with Sunshine Specialties in 2012. Her duties include calling on all of the Whole Foods in the Los Angeles area and creating, maintaining and updating support material on the iPads for the sales team.

Serena Siebuhr - HABA

Territory - Orange County

Serena has worked in the organic/natural foods & supplements channel servicing Southern California as a sales executive since 1998.

She worked with two major direct food & supplement lines and also with a brokerage that carried several natural body care lines. Prior to working in outside sales Serena worked as a vitamin manager in a health food store for several years.

She is passionate about natural & organic foods & supplements, simple living, and anything else green & sustainable that supports a healthy environment for our planet.

Serena started with Sunshine Specialties in December 2013, and services Orange County.