The philosophy of Sunshine Specialties is to focus on quality manufacturers who have the potential for growth and also adhere to a marketing policy that emphasizes creative and innovative ideas.

We accept challenges and create excitement by effectively utilizing our experience in marketing and sales to build brand loyalty among distributors, retailers, and especially consumers for the product lines that we represent.

Our goal is to make our manufacturers number one in the categories they compete.

Michael Iannotti, and all our sales personnel have extensive backgrounds in the Natural Products Industry. They have developed respect and rapport with manufacturers, distributors, and customers. Their history of success with small emerging companies and large established ones speaks for itself. With this management team handling your business you are assured of professional attention.

We are committed to having quality sales and merchandising people at the retail level. The separate sales groups objectives are to insure that the manufacturers products are carried at retail, point of purchase materials are in use, promotions are effectively sold and temporary price reductions passed on to the consumer, floor displays are merchandised, and product information is communicated to the retailer.

Sunshine Specialties evaluates the sales reports from manufacturers and distributors, to reinforce the opportunities available to retailers and distributors with emphasis on sales potential based on actual sales performance.